CLEVELAND- When Superstorm Sandy pounded the East coast with harsh winds and torrential downpour, many travelers were left stranded, including 12 expected speakers for Cleveland Clinic’s 2012 Medical Innovation Summit. After meeting with Cleveland Clinic’s executive director of innovation Chris Coburn and Belkin Events’ president Jamie Belkin to identify the amount of speakers Hurricane Sandy would impact, PSAV Area Director Rob Cupp quickly made a call to PSAV Manager of Virtual Events Brian Swann to connect seven out of the 12 stranded speakers to the event via video conferencing.
Within an hour after connecting with Cupp, Swann hopped on a red-eye flight with the necessary equipment, arrived in Cleveland at 1:45 am and was up and ready at 8 am to get the network set up for the first afternoon kickoff meeting at the InterContinental Hotel & Conference Center Cleveland. Local PSAV members, including the creative services team, pitched in their additional efforts to guarantee a flawless meeting.
Swann used four laptops to share videos with presenters who could not attend and to send a program from the live event to a video streaming that allowed stranded attendees to participate remotely.
Throughout the conference, the PSAV team worked closely with Cleveland Clinic’s video and audio engineer and Zenith Systems’ technician to ensure the systems’ integrity was not compromised due to any possible power outages.
“With the help of Brian Swann, the onsite team of PSAV’s assistant directors of event technology Dale Kiser and Pete Maschari, sales manager Rachael Futo, event technology specialists Sam Intihar, Will Canyon, Clarence Barns and Tim Owens and 10 other PSAV employees, we were able to execute a successful conference for the Cleveland Clinic,” said Cupp. “The dedicated PSAV members assisted the Cleveland Clinic team when they could with any task, ensuring enough hands were readily available during the conference.”